Technical assistance

NGA partners with grocers in ‘food as medicine’ video projects

To promote the concept of “food as medicine”, the National Grocers Association Foundation Technical Assistance Center (NGAF TA Center) has partnered with supermarket chains Daily Table and Stop & Shop to create testimonial videos and testimonials. ‘information.

The NGA said on Tuesday that the videos will highlight the work of the United States Department of Agriculture Gus Schumacher Nutrition Incentive Program (GusNIP), including health care provider “produce prescriptions” (PPRs) to help consumers cope with food insecurity and improve their health. Both daily chart and Stop & Shop have also partnered with a Boston-based nonprofit About fees promote the nutritional and wellness benefits of fresh fruits and vegetables.

As part of the project, the NGAF TA Center has developed two videos, one that explains GusNIP produces prescriptions and another watching idea of ​​food as medicine. The GusNIP video features Daily Table COO Michael Malmberg and a customer receiving a prescription for products under the program. In the other video, Stop & Shop Community Relations Manager Jennifer Brogan and Registered Dietitian Christine Sinclair discuss the food as medicine movement.

Both videos also highlight NGAF Technical Support Center as a resource for food retailers.

“This partnership has had a huge impact on our community,” according to Malmberg of the nonprofit Daily Table grocer, which has three locations in the Boston-area neighborhoods of Dorchester, Roxbury and Cambridge. “Many customers have told us that they can afford more fresh produce, stretch their budget a lot more and feel better, eat healthier and overall it’s an amazing program.”

Daily Table, the trading name of the Urban Food Initiative, based in Dorchester, Massachusetts, has been running a PPR project for several months with About Fresh and has noted not only the benefits for customers, but also the benefits for stores.

“You really stand out in the market with a unique offering, and it’s the right thing to do to help our community afford more fresh produce,” Malmberg explained.

In late January, Stop & Shop announced that it had implemented About Fresh’s Fresh Connect program to give food-insecure customers access to prepaid debit cards “prescribed” by health care providers. health to buy fresh produce.

Stop & Shop, based in Quincy, Mass., part of Ahold Delhaize USA, enabled the FreshConnect program in more than 100 stores in Eastern Massachusetts. Plans are for Fresh Connect – initially tested at Stop & Shop’s Grove Hall store in Dorchester, Mass. – be rolled out to the chain’s more than 400 stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey in early spring.

“This is the first of many programs that we will be using, innovating, and trying to drive healthier sales and help our customers live healthier lives,” Brogan said. “We really hope other industry players will join us in this effort.”

Through this initiative, healthcare teams can prescribe food-insecure patients who are participating in or eligible for the Supplemental Nutrition Assistance Program (SNAP) or Medicaid – and whose health could be improved by eating more fresh produce – with a Fresh Connect prepaid debit card for the purchase of fruits and vegetables at participating stores. Stores are fully reimbursed by About Fresh for all eligible purchases made by PPR patients.

“Grocery is the lifeblood of the community, and it’s part of how we should give back — and can give back — by helping people access healthier food,” Brogan said in the video.

GusNIP was authorized by the 2018 Farm Bill for fiscal years 2019 through 2023, with $45 million to $56 million in funding to be spread over five years. In addition to producing prescriptions, the grants include nutritional incentives to assist with fruit and vegetable purchases for SNAP recipients as well as cooperative agreements to offer training, technical assistance, evaluation and informational support services. nutritional incentives and produce prescription projects.