Technical assistance

Plank Road Small Businesses Receive Economic Revitalization Aid


BATON ROUGE, Louisiana (BRPROUD) – A new program is helping small businesses around the Plank Road area in Baton Rouge.

Build Baton Rouge with TruFund and Metromorphosis worked together to help North Baton Rouge businesses grow and redevelop. It’s all part of their new Advancing Cities Baton Rouge Business Development Program.

After surviving the hardest part of the pandemic Dee Dees Unique Shop Owner Deidre Brand said businesses in the Plank Road area are in need of major upgrades.

Front sign of Dee Dees Uneek Boutique

“A lot of them seem to need financial help, maybe grants, you know, something to help them get back on their feet. Then I think more people come to his area to shop and spend money, ”Brand said. “I just wish I could see it prosper more, have more things to do, more places to go and a better environment.

Building Baton Rouge CEO Chris Tyson said their new program will help transform the urban community.

“This gives entrepreneurs real opportunities to access capital, access technical assistance, develop their businesses, contribute to the local and regional economy as a whole,” he explained.

This initiative goes hand in hand with the Mayor’s Plank Road Master Plan.

“A number of people in this community and in the business sector, community leaders have for years been calling for a structured and intentional approach to developing the economy and neighborhoods of North Baton Rouge,” Tyson said.

Mom-and-pop stores can speak with business mentors from MetroMorphosis.

“I learn as I go. So talking to someone who knows more about business and all that stuff would be helpful, ”Brand said.

They can learn about resources and may even receive money to go towards growth.

“We have about $ 500,000 in the grant, which is a pool of revolving loans. And that means we want to give business loans, ”Tyson explained.

“A lot of people don’t know there are such resources available,” Brand said.

She added that this would not only help local businesses but also impact the community.

“The community will be revived. If they see more things opening up here, it will help improve living conditions and make the region more beautiful. Also, the more businesses open up, the more jobs people can get. More businesses would also be able to give back to the community, ”Brand said.

Build Baton Rouge and its partners always accept applications businesses in or around Plank Road.


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